About Us
Our Mission
By pairing intuitive technology with genuine human expertise, we simplify sustainability and make it a source of value for our clients. We connect data to decisions, and guide businesses toward continuous improvement— empowering them to innovate, communicate their values, and become better versions of themselves year after year.
Our Vision
To help build a world where sustainability is instinctive and a catalyst for growth—awakening a new era of businesses that are purposeful, dynamic, and building a brighter future.
Our Purpose
We bring clarity and momentum to organisations striving for a brighter future. With smart technology and our experts on call, we help businesses become better, make informed decisions, and communicate their achievements- proving that sustainability is the key to success.
Our three aims
Communicate Your Efforts Better
Sustainability needs proper communication. By sharing the experiences, the difficulties, the learnings and successes, sustainability becomes a powerful tool to build trust in your brand and prove your values.
Involve and Empower Stakeholders
Stakeholders bring reason and purpose to what you do. By involving them in decision making and investing in the growth of your people, it’s ultimately fruitful for you and your stakeholders.
Practice Excellence
Sustainability is so much more than compliance. When done right it’s operational effectiveness, effective data and project management, long-term strategy, and financial sustainability.
Where we serve so far
-
UK
Ireland
The Netherlands
Sweden
Portugal
Guernsey
Jersey
Isle of Man
Malta
-
New York
Bermuda
Cayman
BVIs
Curaçao
-
Japan
Hong Kong
Singapore
UAE
Saudi Arabia
-
South Africa
Mauritius
Ghana
Kenya
Tanzania
Uganda
Zambia
Côte d'Ivoire
Benin
Cameroon
Our Specialisms
Going Beyond ESG
Frameworks and regulation alone don’t create meaningful, lasting change. We believe sustainability only becomes real when it’s embedded into the way a business thinks, operates, and grows.
That’s why we go beyond compliance. We work closely with each organisation to understand its context, culture, and ambitions, helping teams embed the mindset of sustainability—balancing short- and long-term considerations, improving internal practices, making evidence-based decisions, and strengthening the brand through genuine progress.
This approach allows us to partner seamlessly with ESG teams and sustainability committees. We help them demonstrate that their external commitments are backed by real internal action—turning reporting into proof, and ambition into confident, credible performance.
Bespoke Reports
We know that sustainability communication shouldn't be limited by rigid frameworks. While we respect the need for compliant reporting, we go further, crafting bespoke reports that truly resonate. We tailor every output to meet your stakeholders’ expectations, reflect your brand’s voice, and tell compelling stories of real progress.
With inspiring case studies and clear, meaningful narratives, we transform data into stories that matter. In short, we help you go beyond the basics— turning your sustainability journey into a powerful narrative that inspires and engages.
Who We Work With:
Client Personas
We partner with a diverse range of clients, each at a different stage of their sustainability journey. Some have established sustainability teams looking to deepen their impact. Others are just beginning and need a strong foundation. We also support financial services firms and portfolio managers who want to track and improve sustainability across their companies. We help them embed valuable sustainability principles across their portfolios, creating real value and aligning sustainability with long-term business success.
Industries and Sectors
Our expertise spans a variety of sectors. We work with offshore financial services, portfolio management firms, and telecom companies. We support utilities like water, waste, and energy providers, local governments, asset-heavy industries like timber and agriculture, and educational institutions, including multi-academy trusts.
Wherever you’re starting from, we tailor our approach to meet your unique needs and drive meaningful, sustainable growth.
Testimonies
Core Team
Fred Betley
MD & Co-Founder
Fred is deeply committed to the sustainability movement. While he recognises the sector’s limitations, he remains optimistic about what Sustainability can become when it’s practiced with clarity, purpose, and genuine value creation.
As an early adopter of sustainable development—and a member of the first cohort of Global Sustainable Development at the University of Warwick—Fred has been at the forefront of the field. He has stayed closely connected to the university ever since, supporting students, hiring graduates, and delivering the 2024 Graduation Ceremony keynote. His work building FutureTracker since 2019 has given him a grounded understanding of the sector and the realities of turning sustainability from aspiration into action.
Through this journey, he’s seen that sustainability cannot stand apart from commercial reality. For it to drive real change, it must generate value, strengthen operations, and support long-term success. It must also move beyond compliance—becoming a tailored ethos embedded uniquely within each organisation.
This insight has shaped FutureTracker’s evolution from a Carbon SaaS product into a full Sustainability Agency: a partner dedicated to helping organisations embed sustainability meaningfully, confidently, and in ways that make them better businesses.
Nathan McOwen
Digital Lead
As FutureTracker’s Digital Lead, Nathan focuses on using technology to make sustainability management easier, clearer, and more accessible for businesses. His background sits at the intersection of technical expertise and environmental action; before joining the team, he studied Computer Science at the University of Plymouth and ran his own green web hosting service, helping organisations reduce the digital impact of their online presence. This combination of technical grounding and environmental awareness continues to shape how he approaches digital systems today.
Nathan believes that sustainability succeeds or fails on clarity. When data is fragmented, unclear, or difficult to use, progress slows - even when ambition is high. His work is guided by the idea that digital platforms should remove complexity rather than add to it, giving organisations confidence in their information and the ability to act on it as part of everyday decision-making.
This perspective underpins Nathan’s role in shaping FutureTracker’s digital direction. He is motivated by the opportunity to help create technology that supports sustainability in a way that is practical, credible, and built to last. By focusing on clarity, trust, and usability, he aims to help FutureTracker equip businesses with tools that don’t just measure sustainability, but meaningfully support better decisions over the long term.
Laurene Luther
Sustainability Manager
Laurene supports clients in managing their sustainability journeys. She believes that for sustainability to create real impact, it must be purposeful, practical, and embedded into the way a business operates.
She pursued a Master’s in Global Sustainable Development at the University of Warwick, where she honed her critical thinking and deepened her understanding of sustainability in practice. It was during this time that she joined FutureTracker as a work placement student, gaining hands-on experience that would shape her career. She has since grown into her role as Sustainability Manager, bringing a blend of strategic insight, diligence, and creative problem-solving to her work. She also holds a background in entrepreneurship and marketing from Strathmore University in Kenya.
Laurene is a certified GRI Professional and has supported organisations across sectors, including banking, finance, agriculture, oil and gas, and aviation, on sustainability reporting, stakeholder engagement, and GRI Standards training. She has also facilitated youth-focused and regional sustainability programmes using a design-thinking framework across Africa, helping businesses and communities embed sustainable practices in meaningful ways.
Beyond her professional work, Laurene is a self-taught portrait artist exploring themes of human connection. Her artistic practice nurtures creativity, sharpens attention to detail, and inspires fresh perspectives; skills she brings to her work in sustainability every day.
Tom Cashin
Business Development
Tom leads business development at FutureTracker by combining strong interpersonal skills with a deep understanding of geography, sustainability, and corporate responsibility. He works closely with organisations to identify growth opportunities, promote the commercial value of sustainability, and help organisations turn ambition into action.
Born in the Isle of Man, raised in Guernsey, and now working from London. Tom’s experience across the Crown Dependencies has exposed him to various industries, cultures, and perspectives affording him the confidence and curiosity to approach new opportunities with an open mindset.
Tom’s proactive, people focussed character aligned with FutureTracker’s pragmatic business model to expose those in need to FutureTracker’s solutions. He is motivated to build lasting collaborative relationships to achieve shared goals and make meaningful change.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you.